Which is a better name, Donut or Kozy? I can see points in each one’s favor. Donut is 25% longer than Kozy. However, Donut has the advantage of being a noun and, what’s more, indicating what the business sells. Neither one would be considered the traditional spelling of the word in the dictionary, but Donut may actually be in the dictionary. Kozy’s hand-sprayed look is more charming.
What’s your vote?
3 comments:
I vote Donut. I see Donut, I want to go in and buy stuff. I see Kozy, I go "hmmm..." and walk on my way. In this case actually communicating content is key.
I'll vote Kozy. Kozy has the advantage of demanding closer scrutiny, since there could be any of several things within. Given the big windows, it actually seems to welcome a peek inside. Unless I wanted a donut, I'd probably pass by Donut without approaching. Kozy is also kind of, well, cozy.
Kozy , one doesn't always know from the name what is inside , this adds to the mystery. Kozy does have evocative hooks of warmth. But doesn't Tree eschew the evil transposition of "k" in words traditioally begun with "c"?
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